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Neustift in the rear Stubai Valley owes its fame to the Stubai Glacier Ski Area, which the operators have always self-confidently promoted as the "Kingdom of Snow.

To understand how the whole of the Tyrol has developed within just a few decades, it is enough to take a look at a few key figures for the Stubai Glacier Railways (cable cars), for example: In 1969, winter guests spent 37,600 nights in Neustift in the Stubaital; in 1973, the winter after the opening of the first cable car on the Stubai Glacier, the figure was already 92,000 nights, and six years later it was 319,000. Today, the community at the far end of the valley holds at more than one million overnight stays.

The village owes this to Austria's largest glacier ski area, which the operators have always confidently promoted as the "Kingdom of Snow." The ruler of this kingdom is the guest, who is particularly welcome in Neustift, also with his family.

Professional and high-quality services today, of course, kings have to buy. Priceless and truly majestic, of course, is to grab a deck chair after a Wiener schnitzel at the Jochdohle glacier restaurant at 3,150 meters above sea level and just look: You don't need to count the three-thousand-meter peaks that surround you yourself. There are 109 of them.